Goodbye data lakes, hello data wells
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with direct, first party data from Gopuff and BevMo!, our BevAlc clients gain insights on:
Delivery Transactions
Quick-commerce role in BevAlc consumption
Gen Z
Emerging LDA purchase behavior
Incrementality
Of promotional efforts
Basket Interaction
With other impulse & convenience items
Innovation
Test & learn with brand & category buyers
Product Offering
Goodbye data lakes, hello data wells
Weekly transactions
- 24/7 access to live analytics dashboard
- Weekly $ and unit sales at SKU level
- $ and unit share
- State level sales & share
- User penetration
- Out-of-Stock
- Class rank against named competitors
Shopper demographics and behaviors
- Loyalty & repeat
- Purchase by day & daypart
- Brand basket analysis
- Search & add-to-cart behaviors
- Top keywords
- Comparison with class benchmarks
Brand buyer survey data
- Brand awareness
- Consumer perception
- Verbatims
- Top use cases
- Net promoter score
- User demographics
- Custom supplier questions
Promotional conversion data
- During & post-program user conversion
- % of sales and units attributed to promotional buyers
- Top performing flavors/UPCs
- Consumer profiles for promotion participants
One actionable source
make empowered business decisions, with a complete data set
Instantly assess your brand’s situation with no duplication between in-store and digital sales
Isolate promotional audiences and understand their response to marketing efforts
Take immediate action against any audience segment via Gopuff
